# Confidence before price

A creative brief for the notebook concept. This brief uses authored product notes and an AI interview; it does not report customer research results.

## Idea to test
A clear recovery demonstration may address a concern that a discount leaves unanswered.

## Source
Notebook concept brief — Product goal: “Keep important sketches safe.”

## Interpretation
Recovery is a message to test alongside a price-led offer.

## Hooks
- Your best ideas deserve a backup.
- The work is worth keeping.
- What happens to a good idea when a notebook goes missing?

## Headline
The work is worth keeping.

## Primary copy
Your notebook holds more than a to-do list. It holds the sketch, the thought, the first version. See how [product] helps you keep that work.

## Call to action
See how it works.

## Video script — about 30 seconds
Show a well-used notebook: “This is where the first version happens.”
Move to a sketch in progress: “So what happens if I lose the notebook?”
Show the product's verified backup and recovery process. Explain its limits.
Return to the recovered sketch: “The work is worth keeping. See how it works.”

## Test
Compare a verified recovery demonstration with a price-led concept. Ask buyers what changes their confidence and what remains unclear. Define the audience and success measure before running an ad test.

## Proof needed
Verify the product's backup and recovery capability before using the copy. The finished demonstration must show the experience buyers will receive.

## Assumptions
- Keeping sketches matters to the intended buyer.
- Recovery affects the purchase decision.
- The product can deliver the proposed recovery process.

## Open question
What would a buyer need to see before trusting the backup?