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Customer research.
Five new angles.
Your next creative brief.

Platea is a creative strategy workspace for agencies. Turn reviews, surveys, and interview notes into hooks, creator scripts, and briefs—with the sources and assumptions beside the work.

Find my first ad angles ↗Explore the $399 pilot
Product goal · Direct sourceObserved

“Keep important
sketches safe.”

The supplied concept brief makes protection a product goal. It does not establish what real customers believe.

Try it with your research ↗

Find an angle before
you write the brief.

Paste a product page or reviews and get three buyer tensions to explore and five hooks to discuss. Take the useful findings into your brand workspace when you’re ready for a full brief.

Open the free Ad Angle Finder ↗
The deliverable your client can use

Five ad concepts.
Ready to refine and test.

Choose the findings worth acting on. Create five distinct concepts, each with hooks, copy, a creator script, the assumption behind it, and guidance for the next test.

  • 01
    Hooks, headline, and primary copy

    Three hooks per concept, a headline, body copy, and a call to action.

  • 02
    A creator-ready video script

    A 15–45 second script that gives a creator a clear angle to develop.

  • 03
    The reasoning beside the work

    Source references, assumptions, a test recommendation, and proof still needed.

Download the creative brief Markdown · No account needed
Creative Studio / Notebook conceptHypothesis
Confidence before price

The work
is worth keeping.

A creative route for the notebook concept.

Hook to test

“Your best ideas deserve a backup.”

Hypothesis

A clear demonstration of recovery may address a concern that a discount leaves unanswered.

Test recommendation

Compare a verified recovery demonstration with a price-led concept. Ask real buyers what changes their confidence.

Proof needed

Show a verified backup and recovery process before making the claim.

Hooks · Copy · Script · Evidence · TestMarkdown / CSV
Optional persona interview

Explore a follow-up by voice or text.

A consistent voice for every persona
AlexIndependent designer

“A discount helps, but it wouldn’t completely remove my worries.”

An AI interview with Alex
Read the interview transcript

Alex · AI persona: A discount definitely makes it more tempting, but price isn’t my only concern. Even with a good deal, I’d still want to be sure the notebook protects my important sketches and offers a solid backup system. So, a discount helps, but it wouldn’t completely remove my worries.

The next question

What would build trust that a discount cannot?

Read the creative brief

Check the source before
you use a finding.

Read the original excerpt beside each finding. See what it says, what you infer, and what you still need to ask.

Notebook concept / Research
A finding you can work with

Protect the work behind the idea.

Source excerpt

“Keep important sketches safe.”

Notebook concept brief · Product goalRead the source brief ↗

The product brief puts sketch protection at the center of the concept.

Inferred

What it suggests

Recovery is a message to test alongside a price-led offer.

Next action

Test a message that explains how recovery works.

Unknown

What evidence would make a buyer trust the backup?

Keep the source, your interpretation, and the next question together.

Product-page copy

From a product claim
to a test.

“a precision electric coffee grinder for every method.”

Fellow · Opus 2 product page
Imported 16 October 2026

Read the source page ↗
What the page says
Fellow describes one grinder for espresso, pour-over, and cold brew. This is a product claim, not a customer review.
What you could explore
A buyer who switches brew methods may want to compare results. That is an interpretation to investigate.
What the brief needs
A verified comparison across those brew methods before using the range claim in an ad. Keep the assumption and proof required beside the concept.

Know how each finding is supported.

A source excerpt, an interpretation, and an unanswered question need different treatment in a brief.

Open the research workspace ↗
Observed
What your imported material says. Read the excerpt in context.
Inferred
An interpretation or AI interview response. Check it before treating it as fact.
Unknown
A gap to investigate with product evidence or real customers.
What can I find in my research?

Jobs to be done

What the buyer is trying to accomplish—and the situation that brings them to you.

Motivations

The functional and emotional reasons a proposition might matter.

Objections

The doubts, trade-offs, and perceived risks to investigate before writing the pitch.

Alternatives

The competitors, workarounds, and existing habits your offer has to contend with.

Assumptions & unknowns

What is inferred, what is missing, and what deserves a real customer question.

Source references

Original excerpts, locations, and evidence labels you can return to as the work develops.

Different profiles,
different questions.

Build profiles with different jobs, motives, and objections. Ask each one about the same offer to find the questions your research still needs to answer.

A

Alex

Independent designer

Protect important sketches and keep them easy to recover.

Wants
Confidence that ideas can be recovered
Questions
What happens if the notebook is lost?
Angle to explore
Reassurance through a clear demonstration
J

Jordan

Practical switcher

Keep a familiar routine without adding more work.

Wants
A useful improvement with little disruption
Questions
Will this make my day more complicated?
Angle to explore
Show how it fits an existing habit

Return to the same
profile and voice.

Ask by voice or text. Return to the same profile, with its research, voice, and earlier interviews close at hand.

  • A saved voice identity for each persona
  • Editable context, motivations, and objections
  • A persona snapshot for each interview
  • Saved transcripts and interview analysis
Explore the personas
Try a better follow-up

“What would you need to see before you believed that?”

A brief your team
can pick up and edit.

Keep research, creative decisions, and client handoff in one workspace for each brand.

  1. Add your research

    Import public pages, reviews, survey responses, interview notes, or research files. Review findings beside the original text, with product copy and customer comments kept distinct.

    You can inspect the original source behind a finding.

  2. Choose the objection
    to address

    Save the motivations, objections, and customer language that should shape the campaign. Interview a persona when you want to explore a follow-up; you can also go straight to a brief.

    Each concept starts from a finding you chose.

  3. Create, edit,
    and export

    Generate five concepts with hooks, copy, and creator scripts. Review the assumptions and proof required, edit the work, and export your brief as Markdown or CSV.

    Your team gets the creative, source references, and a proposed next test.

Use the objections to choose angles, send scripts to creators, and share source references when a client asks why you chose a concept.

Creative Strategy Pilot

Put two client brands
through the full workflow.

Use the Agency plan for a focused first month. Bring the customer research you already have, build two creative batches, and leave with work your team can review, adapt, and export.

First month$399

Agency plan · monthly

Start the Agency pilot ↗
Your pilot goals
  • Two client brandsSeparate research and brief workspaces.
  • Two creative batchesTen concepts total, with three hooks per concept.
  • A decision trailSource references, assumptions, proof needed, and testing guidance alongside each brief.

These goals use your standard Agency allowances. Your plan continues at $399 per month unless you cancel. Activity limits and the $39.24 shared processing allowance apply.

Choose your workspace

Choose a plan for
the brands you manage.

Every plan includes the research-to-creative workflow. Activity allowances reset monthly; a shared processing allowance resets with your billing period.
Monthly plans · Prices in USD · Taxes may be added at checkout

Solo

One brand, a clear focus

$79/ month

Choose Solo ↗
  • 1 brand workspace
  • 45 voice minutes / month
  • 200 general AI generations / month
  • 12 creative batches / month (5 concepts each)
  • 30 research imports / month
  • $4.80 shared processing allowance / billing period
  • 1 GB storage

Pro

More room to explore

$179/ month

Choose Pro ↗
  • 3 brand workspaces
  • 120 voice minutes / month
  • 600 general AI generations / month
  • 30 creative batches / month (5 concepts each)
  • 100 research imports / month
  • $15.16 shared processing allowance / billing period
  • 5 GB storage

Agency

For agencies managing several brands

$399/ month

Explore the Agency pilot ↗
  • 10 brand workspaces
  • 240 voice minutes / month
  • 1,200 general AI generations / month
  • 60 creative batches / month (5 concepts each)
  • 200 research imports / month
  • $39.24 shared processing allowance / billing period
  • 20 GB storage
Included in every plan

Research & source references · Persona panels · Voice & text interviews · Creative Studio · Exports

Work pauses when an activity allowance or processing allowance is reached. No automatic overage charges.
Questions & answers

Before you get started.

What the product does, what you take away, and where real customer validation still matters.

Do I need to interview personas before creating a brief?

No. Import research, review and save the findings you want to use, then create a brief. Persona interviews are an optional way to explore an objection or assumption. Their answers are generated hypotheses, not customer testimony.

How does the Agency pilot work?

Start with your first month on the $399/month Agency plan. Use two client brands and create one batch of five concepts for each. These are suggested pilot goals within the standard Agency allowances, not extra fees or a separate plan. Your subscription continues monthly until cancelled. Activity limits and the $39.24 shared processing allowance apply.

Are these real customers?

They are AI personas built from your research. Use their answers to develop questions and ideas, then check your conclusions with real customers.

What research can I add?

Import a public web page, paste text, or upload PDF, TXT, Markdown, and CSV files. Add reviews, interview notes, product information, or competitor research. Uploads support files up to 10 MB; some long documents are truncated. For pages behind a login, paste text you have permission to use.

What do I get from the research?

Findings with source excerpts and evidence labels, followed by creative briefs with hooks, scripts, assumptions, and testing guidance. Persona interviews are available when you need to explore a question further.

Why use this instead of a new AI chat?

Your sources, personas, interviews, and creative briefs stay together for each brand. Return to the same buyer profile, follow a finding back to its source, and use selected insights to write the next brief.

Will a persona keep the same voice?

Yes. Each persona has a saved ElevenLabs voice. Every interview keeps the profile and voice used for that session. You can also interview by text.

Can I export the work?

Export creative briefs as Markdown or CSV. Markdown includes linked evidence and source excerpts. Both formats include the copy, assumptions, and testing guidance. Download the full workspace as JSON from Settings.

Can it predict which ad will win?

No. It helps you develop ideas and choose what to test. Customer conversations and live experiments tell you what works.

How do I start?

Create a workspace and add a brand. Import a few relevant sources, review and save the findings that matter, then create your first brief. Generate personas or start an interview when a question needs deeper exploration.

Make the next question count

Put your research
to work.

Add your research. Choose the findings. Build your next creative brief.

Create your workspace ↗Explore the workspace